예제) Can Targeted Ads Change You?
Can Targeted Ads Change You?
In the study, participants chose products from a list of different items, such as laundry detergent or light bulbs. Among the items were environmentally-friendly, or "green" products. Based on their choices, some of the participants then received an ad for another green product. Those who received this ad believed that they were environmentally aware. They purchased the green product and even took it one step further. They donated money to an environmental organization at the end of the study. They perceived themselves as environmentally aware and acted on this characteristic.
단어장
accurate / ˈæk yər ɪt / (adj.) correct and true in every detail
ex)
There are three conditions for the ads to be effective. First, the ad must be based on the consumer's past online behavior. Second, the consumer must know that he or she is receiving a behaviorally targeted ad. Finally, the ad must be accurate.
If you plan to study in a financial area such as accounting, you need to make sure that your work is always accurate.
impact / ˈɪm pækt /(n.) the powerful effect that something has on somebody/something
ex)
The results of the study seem to suggest that behaviorally targeted ads can have an impact on the consumer.
People are constantly on their smartphones; this has had a huge impact on how people communicate.
suggest / səgˈdʒɛst, sə- / (v.) to put forward an idea or a plan for other people to think about
ex)
Recent studies on smart watches suggest that we will never be free from being "wired."
relevant / ˈrɛl ə vənt / (adj.) closely connected with the subject you are discussing or the situation you are in
ex) Some people feel that advertisers have too much information about them. They find this to be disturbing, even scary. But others feel differently. Wouldn't you rather receive ads for products or activities that are relevant to who you are?
Jack's question at the meeting was not relevant to our discussion of low sales; it was completely off topic.
acknowledge / ækˈnɒl ɪdʒ / (v.) to accept that something is true
ex)
The answered questions describing themselves as "sophisticated." They also acknowledged that they received the ad because the advertisers implied that they were sophisticated. They then saw themselves as sophisticated.
Mr. Santana needs to acknowledge that marketing is not a good profession for him. He needs to find another area that will use his computer skills better.
imply / ɪmˈplaɪ / (v.) to suggest that something is true or that you feel or think something, without saying so directly
ex)
The students are looking at their phones. This imply to the instructor that they are not interested in the class.
specifically / spɪˈsɪf ɪk li / (adj.) connected with or intended for one particular thing only
ex)
This change in how you see yourself may ne the result of receiving an advertisement that was targeted to you specifically.
Karen received an online ad for running shoes that was specifically designed for her because she is an avid runner and buys a lot of running clothes.
factor / ˈfæk tər / (n.) [countable] one of several things that cause or influence something
ex)
Some of the participants were told that they received the ad because of their browsing history(behaviorally targeted). Others were told that they received the ad because of other factors, like their gender or age.
One factor that has cursed changes in advertising is the popularity of social media.
reflect / rɪˈflɛkt / (v.) [transitive, usually passive] to show the image of somebody/something on the surface of something such as a mirror, water or glass
ex)
The ad must be accurate. In other words, the ad must reflect some interest in the product by the consumer.
Sam recommended some articles on the effects of online advertising. These articles reflect his own views, based on the research he has done.
EN-EN Vocabulary
impact / ˈɪm pækt /(n.) the striking of one thing against another; forceful contact; collision
relevant / ˈrɛl ə vənt / (adj.) bearing upon or connected with the matter in hand; pertinent:
acknowledge / ækˈnɒl ɪdʒ / (v.) to admit to be real or true; recognize the existence, truth, or fact of; to show or express recognition or realization of
imply / ɪmˈplaɪ / (v.) to indicate or suggest without being explicitly stated; (of words) to signify or mean; to involve as a necessary circumstance
specifically / spɪˈsɪf ɪk li / (adj.) in a definite or precise manner; with an exact use or purpose in mind; with reference to qualities that are peculiar or proper to someone or something
factor / ˈfæk tər / (n.) one of the elements contributing to a particular result or situation
reflect / rɪˈflɛkt / (v.) to cast back (light, heat, sound, etc.) from a surface; to give back or show an image of; (of an act or its result) to serve to cast or bring (credit, discredit, etc.) on its performer.
suggest / səgˈdʒɛst, sə- / (v.) to mention or introduce (an idea, proposition, plan, etc.) for consideration or possible action; to propose (a person or thing) as suitable or possible for some purpose
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Further Info:
[1] Q: Skills for Success 3 / Reading and Writing - Colin S. Ward & Margot F.Gramer (3rd Edition)
[2] Oxford 3000 <https://www.oxfordlearnersdictionaries.com>
[3] Dictionary.com, <https://www.dictionary.com/>
[4] Naver dictionary <https://dict.naver.com>
[5] Online etymology dictionary <https://www.etymonline.com>
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